Forty-year-old Marco, married to the daughter of the owner of the advertising agency he works for, loses everything because of a whim: having an amorous encounter with Lia, who lures men on the net to make ends meet, getting paid and running away immediately afterwards. Marco has feelings for her that go beyond sex; perhaps he is in love with her. While asking a nerdy friend for hospitality, he realises he has a rare gift: he knows how to use words. So he makes a lucrative business out of it, becoming a modern day Cyrano for lonely people on the hunt for companionship, sex, love, various humanity looking for someone to connect with. But Lia is still in his thoughts and one day he meets her again…