In three short videos, the campaign shows how all requests, even the most inconvenient ones, can be met by turning gift-giving into an opportunity to do good for the planet and local farming communities. At the same time, it relieves the social pressures to which we are often subjected. A grandchild? With Treedom it can become the name of a Papaya to be planted in Haiti. A marriage proposal? The name of an Avocado in Colombia. A money transfer? A Cacao tree.