The 12th edition of the MIA | Mercato Internazionale Audiovisivo reaffirmed its commitment to the ISO 20121 international certification, offering dedicated green advisory sessions, new networking formats, and industry workshops in Rome from 19 to 23 October 2026.
Trentino Film Commission, Green Film, and MIA (Mercato Internazionale Audiovisivo) have renewed their long-standing collaboration for the 12th edition of the market to promote sustainability in the sector. Spearheaded by market organizers ANICA and APA, MIA obtained the ISO 20121 international standard certification for sustainable event management for the eighth consecutive year, underlining the critical role of media and audiovisual productions in raising public awareness about environmental responsibility.
Through its consolidated synergy with Green Film, MIA 2026 featured concrete initiatives designed to help producers and industry professionals implement eco-friendly practices on set, through one-on-one B2B consulting sessions made available for projects selected in the Co-Production Market & Pitching Forum, where producers received direct guidance and support regarding environmental certification pathways.
The 2026 edition also introduced “CASA MIA”, a new informal meeting hub hosted at the W Rome hotel aimed at fostering connection across the international community beyond the official schedule.
In collaboration with Trentino Film Commission, CASA MIA hosted a networking cocktail for MIA industry badge holders on Tuesday, October 20, offering a platform to present Green Film and the Film Commission’s regional services.
The Green Film Lab participants were also welcomed there, before kickstarting the workshop the following day. Read more about the Green Film Lab in Rome here.
Through this renewed partnership, MIA, Trentino Film Commission, and Green Film continue to demonstrate how sustainability can be effectively integrated into industry events and audiovisual production practices alike.